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To be a world-class e-commerce company
Group Profile Culture History Layout Product
Group Profile
New Rabbit, to make happy life easier
Founded in 2015, Zhejiang New Rabbit Technology Co., Ltd.is a new comprehensive trading company mainly based on cross-border e-commerce, mainly engaged in international Amazon platform business.
The company has established a complete supply chain system from procurement/OEM, production, to warehousing and logistics, with its own independent product research and development center, warehousing center and IT technology center, and 28 subsidiaries in Hangzhou, Shenzhen, the United States and other countries.
In just seven years,New Rabbit has been growing and transforming, and has become a rising star in China's cross-border industry. In eight years, the company's sales increased by 500 times, with an annual compound growth rate of 180%, making it one of the fastest growing enterprises in the industry.
In 2019, New Rabbit stepped into a new stage, officially launched the big health and artificial intelligence projects. In 2019, established an "overall strategic partnership" relationship with Chinese American Experts Association, initially realizing the international layout of resources and talents, and moving towards diversification, collectivization, branding, localization and internationalization.
With its unique strategic concept, sound business philosophy, strong sense of innovation, and steadfast spirit of forging ahead, New Rabbit is steadily moving forward, constantly transforming, and moving forward firmly toward the dream of "being a world-class e-commerce business".
Enterprise Culture
Vision
Vision
Become a world-class enterprise, featuring one of 100 companies with strength, or 100 companies with growth potential.
Mission
Mission
Rabbitgoo, makes people's life more convenient, healthier, and happier.
Values
Values
Virtue as the foundation and
bringing benefits as the soul
Development Process
2014.12
Wenzhou Electric Rabbit Electronic
Commerce Co., Ltd, the predecessor
of New Rabbit, was established,
formally entering the field of
cross-border e-commerce.
2015
The company carried out equity
restructuring to build a professional and
elite management team, so as
to standardize enterprise
management.
2016
The main businesses gathered,
which greatly enhanced its
competitiveness. The company
has entered a stage of rapid
development, and its sales
volume has exceeded 10 million.
2017
Intertek was established
and a warehousing and logistics base of
more than 3,000 ㎡ was built,
initially establishing a relatively
systematic supply chain system.
2018
The company built a product
research and development and
IT technology center, which
made the company officially
move toward productization,
and its core competitiveness
was further enhanced, and
the sales volume exceeded 100 million.
2019
Invested in big health and artificial
intelligence projects, and established
a comprehensive strategic
partnership with the Chinese American
Expert Association, making its
business diversified and international.
2020
New Rabbit fully won the anti-Covid 19 war, successfully achieved the annual sales target of 600 million, and complete the formidable mission of the "First Five-Year Plan"
2014.12
2015
2016
2017
2018
2019
2020
Organizational Layout
According to the "multi-center, distributed" structure, the New Rabbit will build Wenzhou, Hangzhou,the United States and other centers
HangZhou Headquarters
WenZhou Headquarters
Product Categories
01
Pet products
With strict quality, give your love pet extreme care
02
Bedding
Healthy and creative, creating more beauty in life
03
Housewear & Furnishings
Reinvent comfortable experiences to accompany you through good times
04
Sports goods
Intelligent movement makes life vitality everywhere
01
Pet products
With strict quality, give your love pet extreme care
02
Bedding
Healthy and creative, creating more beauty in life
03
Housewear & Furnishings
Reinvent comfortable experiences to accompany you through good times
04
Sports goods
Intelligent movement makes life vitality everywhere
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